High tech gadgets are now the hottest items selling goods online that people are opting for these less expensive but very useful electronic gadgets instead of the high end and more expensive computers and electronic equipment. These gadgets are easy to use for most tech savvy consumers, but may require some training or two other customers who are not familiar with these types of gadgets.

If you are a reseller of these high tech gadgets, customers who find it difficult to use these things properly complain and possibly cause problems that can affect your business. Although these complaints may seem absurd to the technically savvy, the majority of consumers and potential customers are not as knowledgeable and can put serious consideration to these complaints.

Avoid such scenarios, and the prevention of complaints and other customer issues by providing them with easy photo and video instruction guides even non-techies understand and apply understand. That would put you on good terms with customers and you will soon reap the benefits of significant increases in your tech gadget sales.

The importance of video and image-based guides Instruction

One of the biggest mistakes online retailers to make the marketing of high-tech gadgets is to provide little or no instruction guides for their customers. Many can provide some guidance, but most of these are presented in text form that is difficult to understand. People may also just copy what the manufacturers provide, which may create more confusion, especially if the gadget came from China and the text written in really bad English.

This is why image-based and video-based teaching guides are much better, especially if these guides show a step-by-step graphical instructions on how these gadgets are setup and used. The more detailed the instructions are, the better it would be for the customer to understand everything they need to know about the product and thus would not voice any complaints.

Requirements for setting up your own User Manuals

Make your own image-based or video-based instructions is not as difficult as it looks. But doesn't mean you can just take pictures here and there or capture video footages with the gadget in action. You will need some preparation and planning before you make a good guide that your customers can understand and practically use.

You do not go to an expensive high definition camera or camcorder photos or videos to purchase. As long as you can get clear images and videos that show pictures gadgets and components clear, then you can begin taking material for your manual. That would be a great marketing ploy if you can use a good camera that you actually sell in your store and clear about this fact in the manual. Make sure you have enough flash, which you can use your photographs and footages.

But before you can start taking pictures or video footages, it would be good to have a script first. A script is your guide on how sequences of images to be made. It will also allow you to concentrate on what's relevant to your guide and important for your customers. A script is also important to keep your dialog boxes in check, especially if you make an instructional video.

After taking several pictures and footages, you can use the photo or video editing software to streamline your production and editing in its final form. There is no need for you to spend substantial amounts to these applications as there are dozens of good open source photo and video editing software you can download online.

Publishing your video or image-based Instruction Guides

After completing your instructions, it is now time to publish them for general availability. Picture-based instructions can be compiled and published as a PDF file. Customers can download a copy from your website or product list, but will not be able to van edit your material. You can also add the contents of the file in your site, attract potential customers to know more about your high tech gadgets and eventually make a sale.

Video-based The instructions can also be uploaded to your website or your product listing if this is allowed. You can also upload it to video sharing sites like YouTube, so you just copy this link or the html code and use them on your site instead. Just make sure that both your image-based and video-based teaching guides contain your contact information and product listing web address.

There are various strategies for retailers that they can use to market their high-tech gadgets. One of the most effective of these sales ideas to use video and pictures to customers clear instructions on how to install, use and maintenance of these gadgets. Guides will not only increase sales, but they will help prevent potential customer issues.

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