Who doesn’t adore one-of-a-kind handcrafted jewelry? Jewelry is among the most popular accessories known to man. These are creations of stunning elegance and shine that adds and heightens the sophistication and allure of a woman. With the right jewelry, even a man sets off his fine taste and elegance. If you are a jewelry maker, finding the target market is not hard. The more critical issue is how to bring your product to the buyers or let them know what you have to offer. Using the right jewelry marketing ideas is important to turn jewelry making into a profitable venture.
What does it take to sell your handcrafted jewelry?
One of the challenges of people with artistic talents is monetizing their creativity. Quite often, these people transact with middlemen to be able to bring their handmade jewelry to the buyers. One need not be an astute businessman to be able to make a handsome profit out of the jewelry they craft. One only needs some basic marketing ideas to translate one’s artistry into a lucrative business enterprise.
It takes more than a showroom to display one’s unique craftsmanship. It is important to be able to send out the right marketing message to the right target market at the least cost and effort. This defines an excellent jewelry marketing strategy.
How can one effectively take one’s artistic craftsmanship beyond the showroom?
• Develop an Online Store
These days, statistics prove that ecommerce is getting to be more and more important. Just like any other commodity, a huge chunk of marketing of fine and handcrafted jewelry is already done online. Not to have an Internet presence these days is to commit suicide. One of the principal reasons for this is the lower cost of investment that is needed to sell online. Another reason is the wide reach of websites. Online marketing, however, utilize marketing strategies that are different from offline marketing. One needs to understand the basics of online marketing before waging into a full gear battle.
• Use the Power of the Social Media
If you are not yet ready to keep a functional and competitive website or online store, you can start building your community and establish your online reputation using the social media. Most marketers that keep online stores also use the multi-channels of social media to be able to connect with the target audience and drive traffic to their websites. If the scale of production is still not that big, one can start marketing to “friends” and “fans” using social networking sites like Twitter and Facebook.
• Develop a Professional-looking Product Catalogue
Approach your jewelry marketing like a professional. You can seek professional help to come up with a product catalogue that will organize your products accordingly to make it easier for customers to pick or find something that they can buy or order. Professionals can offer you many creative ideas compared to a plain-looking brochure.
• Pick Walking Advertisers
Ask celebrities or local icons to use your jewelries so that they may be seen in public. Female news anchors that are regularly visible in the boob tube make perfect models especially for unique and attention-grabbing pieces.
• Support Traditional Strategies with Mobile Marketing and Advertising
The only way that customers can get wind of your products is through advertisements. You can opt to do it the old-school way, but remember that online and mobile marketing are the new trends of this generation. While online presence constitutes an effective strategy, take note that use of handheld devices has already overtaken PC sales. Considering that a mobile device is carried even on the bedside, it is proving to be even more important insofar as marketing is concerned.
There will always be a demand for jewelry. It can be a profitable business for the artists themselves if they have jewelry marketing ideas. If the production is still small-scale, selling these personally can give more profits.