Packaging has been around for many hundreds of years in some shape or form. Right from the early days of people using wooden barrels to transport water right up to today’s rather sophisticated methods. For identification purposes packaging must be labelled in some way and the traditional methods for doing so would be to print and apply a label to the product.
The role of packaging in society is a vitally important one in not only in ensuring the safe delivery of products to the end-user but also in communicating the nature of the product and how it should best be utilised.
Packaging identifies the product and its function whilst transmitting brand values. It’s important that a brand owner chooses the correct packaging to suit the nature of the product and the purpose and desired functions of packaging a product in the first instance.Packaging must communicate a variety of information to ensure its safe usage and direction.
The global packaging industry is estimated to be around $500 billion US dollars. There are some key trends that indicate significant growth in demand for packaging in the coming years.
So consider the importance of the self-adhesive label within packaging furthermore within society and now consider the many challenges within the packaging industry. There is increasing legislative and consumer demands placed on the manufacturer to include far more product and user-information than ever before.
Just how can all this information be added into the space of one single label? Leaflet labels provide a solution to this challenge.
What is a leaflet label? A leaflet label combines an ordinary self-adhesive label with a folded leaflet or booklet. Leaflet labels are also commonly referred to as booklet labels, multi-page labels or expanded content labels. Occupying the space of a standard self-adhesive label they can provide anywhere from 2 to 36, 48 and sometimes even as many as 100 pages of additional information.
Leaflet labels appear on a whole host of different types of products and user-applications. Generally, they can be categorised into four main sectors:
1. Pharmaceutical
2. Agrochemical
3. Promotional &
4. Informational.
Fix-a-Form® leaflet labels can help to enhance your packaging and branding. Here are just some of the ways your brand can benefit:
Communication is Key whether you are conveying the contents or ingredients of a product, application rates of a pesticide or even instruction on how to take a course of drugs. If good user-instruction helps then it makes sense that a consumer or patient would be more inclined to have a positive experience with the product if it is used as prescribed. Most frequently, manufacturers find they receive less customer service enquiries when the product includes all of the necessary information.
Available in over 50 territories worldwide, follow the link to find your nearest leaflet label printing supplier www.fix-a-form.com