Search Engine Optimization Methods That Work

Have you been getting good results from your search engine optimization campaign? If you feel like you need to improve your methods, take a few minutes to read the following article for some useful tips.

Make sure the methods you use are up to date. Search engines review their algorithms regularly and webmasters have to adapt. If you notice that your website is not ranking as high as it used to in search results, it might be time to upgrade your campaign. Stay up to date with new SEO strategies by subscribing to different newsletters or blogs on this topic.

Select your keywords after doing some research. Use a visitor counter to get an idea of which keywords your visitors look up to find your content. Get an account on Google AdWords to compare search volume for different keyword phrases. Select keywords used by the visitors you want to target rather than keywords you would use to talk about your topic. Technical words might not make good keywords if your average customer does not use these terms.

Keywords are used to describe your content but you should be careful with your keyword density. Your keyword phrases should not represent more than 5% of your content on any given pages. Place your keywords where they will be noticed and efficiently describe your content. You should mostly use keywords in HTML tags such as alt tags, title tags, meta tags and anchor texts.

Structure your site in a logical way. You should have different pages for all your subtopic and create many links to connect all your pages. Ideally, a search engine spider should be able to locate all your pages quickly thanks to an efficient network of links. Place your links in visible places and create some site-wide links for your most important pages. Add an XML sitemap on your server to help search engine spiders.

Build some back-links to get more traffic. Your pages will rank higher in search results if there are many quality webpages with links to your content. You can create some quality back-links by writing excellent articles and contacting different webmasters to ask if they would like to feature your content or exchange links. Use article directories, online encyclopedias and message boards to create new back-links regularly.

Find a way to measure the impact of your search engine optimization strategies. Check the ranking of your pages in search results and use a visitor counter to find out which back-links bring you the most traffic. If you are disappointed with the results of your campaign, look for new strategies you can implement. Keeping track of your results is a good way to find out which strategies are the most successful so you can focus your resources on these techniques.

Use these different SEO strategies to develop an efficient campaign. You should get positive results if you take the time to learn more about SEO and develop a campaign that is up to date and adapted to your audience.