Frequently, the first impression prospects will form of accounting firms is their online presence. This offers a great chance to not only develop  quality CPA websites that appeal to the eye, but that also offer detailed information about the services the firm provides, calling  visitors to action and converting them into customers. A good strategy for doing this is to add a blog to the business's website.

Blogging is very important in the modern online world.  It allows businesses to showcase their expertise in their fields, and it allows individuals to share their ideas. Well-written blogs on CPA websites allow potential clients to get to know the firm, present its accountants as easily accessible to current clients, and establish the practice as a subject matter expert in the field of accounting.

There are several strategies to consider while creating and maintaining professional blogs on CPA websites.

Creating a website blog makes a firm its own publisher.  It means the firm will be creating its own content. While it is important to post to an accounting blog often to keep the blog fresh, it is also important to make sure the posts all have something valuable to say first so that readers will not lose interest; a blog is not a place to just sell accounting services. Accountant website blogs should be clear, concise and contain good grammar, while sharing accounting expertise with readers.

The field of accounting is relevant to anyone who pays taxes, so firms should try to set themselves apart from the competition. Successful CPA blogs offer readers a chance to educate themselves.  A solid strategy is blog posts with tax filing tips and current information about tax law. Most importantly, accounting blogs need to offer readers something of value.  This makes sure they will want to return. Accounting blogs are a great place to list the services the practice provides to its clients. They are also a good place to answer questions. Creating interactivity on blogs is important.  It establishes community and a loyal base of readers.

Accounting practices need to share their blogs with others in their professional networks and in their fields.  It is important that they promote their blogs on their CPA websites and print the names on their business cards. As accounting blogs gain popularity, they will earn search engine authority, which brings traffic to the blogs and help them earn more leads.

Accounting blog authors need to stay current with what readers want to read.  This is a critical part of maintaining an effective blog. An excellent strategy is to periodically conduct a survey that asks blog readers what their concerns are. The survey should offer a few topics that might interest readers, and one of the responses should be left open-ended so that readers can suggest something original.

Blogging is a tremendous opportunity to boost search engine rankings for modern CPA websites. Every blog posting is a fresh chance to be listed in the search engines, and the key is getting readers to return to accounting blogs with regularity. Accounting firms benefit by having their brand visible to leads and present customers.  It also offers good content to the search engines to raise listings.

Brian O'Connell is the owner and founder of CPA Site Solutions, one of the country's most successful firms oriented solely to designing outstanding CPA websites. His company at present provides websites for more than 4000 CPA and accounting firms.
http://marketing-for-accountants.com/