For people who have studied affiliate marketing and how to traffic a site and market a product, you have probably ran into blogging on many different occasions. Blogs are impeccable forums for relaying information and for driving traffic, and they won't cost you a penny out of pocket if you know how to use them correctly. Here are some blogging tips dealing with post swapping.
If you have a blog and want to offer a guest post on another blogger's site to drive traffic to yours, one of the first things to remember is the content you write should be relevant to both sites. The host's audience has to enjoy reading it, and it has to relate to individuals who are going to click through to your site.
Posts that are written for the sole purposes of linking are sniffed out quickly and don't really do well at all. It's much more important that you write something that's useful to the reader. If it's an informative, entertaining post, you'll receive enough traffic from it.
There's always an urge to simply throw up content as quickly as you can, and this leads some affiliate marketers to begin posting duplicate content. They'll write an article and then send that in as a guest post to more than one blog. This will tarnish your reputation permanently, and all sites will end up taking it down. Write original content for each site.
As you're writing your guest post, you may be thinking about stuffing as many links in as you can. However, you should really only post one or two links, even with a longer piece of content. At the very most, you should hold it to three links. Any more than that is just spam.
Product reviews are great pieces of content, but there's a time and a place for a review. When you're swapping guest posts with a blogger, avoid reviewing anything. This is too specific to the product you're selling. Plus it's information you most likely have out there already.
One of the perks of providing a guest post on another person's blog is that you can add your own byline. This is a great way to get people interested in your writing style, so they'll ultimately visit you to read more instead of that same blog. Just make sure to include a bio and a link back to your site.
In the traffic jam of a 500-word piece of content, a misspelled word isn't the end of the world. However, you should go over your content a few times to ensure that there aren't any errors in your spelling or grammar. If in doubt, find a solid editing program out there to use.
Different bloggers have different style preferences and thus you should inquire as to how they would like the post formatted before you write it. Knowing how they want their content will ensure that it's accepted and not rejected. Listen to them beforehand or else you may be wasting your time.
Most bloggers are more than happy to exchange guest posts with you. You just have to make sure that your writing is good and that you respect the platform.