Lead generation services have helped many firms in Australia get new business prospects into their firms. The B2b leads produced in this method has been seen to be a great way to keep companies going, despite the many challenges presented by the current market. The only problem when it comes to using qualified leads is that the prospects created this way presents a huge challenge, namely, keeping these prospects interested. This for this reason, you, as the entrepreneur, will need to find a way to keep things interesting. And there is a way for that. All you have to do is try these simple tips. Yes, these may look simple, bet their effects are immeasurable. You will not go wrong with this. These are:

1. E-mail auto-responder mini-courses – believe me, engaging your prospects in activities that can help keep your prospects interested in what you have to offer them. By organizing activities that attract their attention, at the same time making these brief so as not to take chunk of their business time, you can be sure to keep them with you.

2. E-mail marketing newsletters – what can be the best way to let them know that you are still interested in doing business with them? By sending them marketing newsletters. These letters may just be full of updates regarding your business, but it can also contain the latest sales offers that your prospects might want to take advantage of.

3. Invitations to local events–with the use of telemarketing services, you can invite your prospects to attend local events that have relevance to what your company offers. It could be something that your firm has organized or a joint event with interested organizers.

4. Invitations to online demos or webinars – the internet play a big role in this. Through webinars and other online events, you can encourage them to keep in touch with you, as well as with other entrepreneurs with shared interests.

5. Social media – depending on the prospect, you can use social media services like LinkedIn, Facebook, or Twitter, in keeping them in touch with them. Social media can be a very powerful means for you to get across your prospects, regardless of where they are. It can add a whole new meaning to interactivity.

6. Blogs and other publications – another way to keep your prospects is through the use of blogs. By putting publicizing some aspects of your business, you are actually keeping your prospects up to date in what your business plans are.

7. Optimizing search engine visibility – it may just be a simple thing, but to be able to stay visible when companies look for you in the internet is very useful in letting them knew that your business still exist. By improving your visibility, you are also encouraging other firm to know you, too.

These are just some simple tips, but, mind you, these are precisely what make these great for your business. They have a lot of useful applications. You should give it a try yourself.