Web Traffic: Your Online Business’s Key To Success
Increasing numbers of online businesses makes it difficult for everyone to be successful in this field. Online businesses need a sufficient amount of targeted web traffic in order to sell their products more effectively.
To have increased amounts of web traffic you have to advertise, advertising creates targeted traffic and targeted traffic means more sales.
Here are a few ways to get interested people in your website.
Research your keywords before you start the search engine optimization process. You need to know which keywords are more likely to bring visitors to your site, and which keywords are being used most often for the products that you sell. There's no point in optimizing your website for a term that web users never search for.
• Write an article about the product you are selling and post it to an article website. This is a great way to promote your product and inviting them to visit your website.
In addition, it is usually free to get your articles in a website. All you have to do is write about your product and submit it for posting.
However, to be successful in this form of advertising, you have to write articles that are both entertaining and informative to get interested readers hooked on reading it.
A good tip for search engine optimization is to make sure that you META description tags use no keywords more than three times. If you must, you can alter the keywords to get different forms of the same words but if you repeat too often, search engines will penalize your page.
To find out if your article is worth reading, ask your family or friends to read it and get their opinions before posting it to websites.
Also, do not forget to include your website’s URL in the end of your article.
• The visitors in your website themselves is a great source of advertising, they usually recommend their friends to visit your website and spreads from there, resulting in higher targeted traffic. For this to happen, your website should also be “attention grabbing”.
The key to optimization is a focus on the text in your RSS feed which should reflect your posts and webpages. Use descriptive and keyword rich text in your title and descriptions on not only your main website but all your RSS feeds. Spiders frequently crawl through these as usually they are more simple and easy to do searches through.
A website should at least grab your visitor’s attention the moment they enter your site. For this, you need something to keep your visitors in your website.
So what is this “something” you need to grab people’s attention? Consider the title of your webpage. Try something that would interest your visitors into staying. Do not put in the name of your company, it would be too formal or boring.
Try something fun related to the product you are selling followed by an article. Keep in mind to keep your site as user-friendly as possible.
A good idea for search engine optimization is to make your URL name an easy one to remember. Use keywords that are relevant to the topic of your page and make sure not add any underscored. This way, when a person wants to come back to your site, they will have no problem remembering the URL.
• You can also advertise on websites that sells the same product as you are. Ask the webmaster of the site to exchange advertising link with you.
This can bring targeted traffic to your website. You might think that advertising for your competitor is not a good way to do business, but keep in mind that the competitor is also advertising for you and brings in targeted traffic the same, as you are bringing traffic for them.
Think of it as a partnership. Keep in mind to advertise in only quality websites.
For permanent redirects, be sure to use 301 http server redirects. Doing this will tell the search engines that you have made a permanent redirect and they need to change their index to use your new URL. Spammers like to use the other redirects, so you probably do not want to use them and instead, use the 301 redirects.
• Another effective way to invite targeted traffic to your website is buying advertising space on websites that discuss topics about your product. You can be sure that the people visiting your website are interested and may possibly buy your product.
• Participating in discussion groups that have topics about the product you are selling is also a great way to increase traffic in your website.
Try to answer people’s questions about the product, and always remember to include your website’s URL after every post. This would get them to think you are knowledgeable about the subject and would consider visiting your site.
In search engine optimization, a website with many links leading to it from other sites, will receive a big boost to its position on the results page. Search engines give great weight to exterior links that mention search terms when evaluating the relevance of a particular website. Cultivating these links is an effective search engine optimization strategy.
Answering their questions accurately but limitedly will get them curious. Add lines like: “for more information visit my website at www.mywebsite.com”.
• Get listed on popular search engines such as Google or Yahoo. Getting traffic from popular search engines are not often free but can really improve traffic to your website. Make sure that your website is finished and fully functional before you get your website listed.
Although having high traffic in your website is a good thing, but as people say “too much of a good can also be bad”. This is true in web traffic, too much of it can slow down or prevent users to access your website.
Use caution when linking your website to other websites in order to avoid being banned from Google's index for inadvertently associating yourself with Black Hat practitioners. Black Hat practitioners use cloaking, spamming, redirect pages and other deceptive means to try and circumvent search engine techniques. Although Google or other search engines can exclude your website from their index for linking to one of these sites, you won't be penalized if one of these sites link to yours.
This is because of too much file uploads and downloads request that your server simply cannot handle it. This can be caused by too many people that are trying to access your website at the same time or attacks from viruses.
When this happens, you will be forced to shut down your website and can affect your business negatively.
Because of this be sure to only advertise in websites related to your product to ensure targeted traffic, do not advertise in websites that is irrelevant to your product as it will only bring unwanted traffic.
For your title tag, the ideal keyword density should be somewhere between 25% and 35%. Anything less and you are missing out and adding keywords that can bump up your search engine ranking. Anything less and you risk being penalized for using too many keyword by the search engines.
Also, if you only have a small online business, do not advertise in very popular sites. Big companies advertises in very popular websites because they have better servers that can handle the traffic.
