Content Rules The World
In order to show the world that you are a great web designer, you have to create a site that reflects that. Why would someone want you to create a site for them if they don't think you are capable of creating one for yourself. While good marketing and SEO techniques can help bring clients your way, a great website is what will hold them there. Keep reading for helpful tips on how to give people good quality content.
Before you publish your site, make sure there are no spelling or grammar issues. This is one thing that can make a great design look like a total amateur. If you know spelling is not one of your strong suits, have someone proofread it for you or use proofreading software. This is not something that is difficult to do and it will save you from displaying a site to the world that makes you look less than stellar.
Unique content is 100% necessary. Never take anything you have found online and use it on your site. This is an easy way to alienate potential clients. if they see something they have encountered elsewhere, they will get the idea that you are not to be trusted. Once the trust is gone, you can guarantee that they will not want to invest any money into your services.
Try to avoid being too technical and wordy. The idea is to let people know what you can offer them without boring them in the process. While you may have a hard time deciding what is important to let them know right away, try sticking to a few key points. If you are saying too much and in a way that no one understands, you can bet that they will not be returning to your site.
Design is what you are trying to sell, so it may be tempting to place all of your focus on the design of the site. This is a huge mistake and it can cost you a lot of potential clients. The information on your site is just as important as how it looks and you need to keep that in mind as you are creating it. Make the design stand out, but make what you have to say stand out that much more.
Everyone that wants to utilize your services may not be able to speak your language. If you decide to offer versions of your site in other languages, make sure that you get a real person to translate the site for you. While there is software available that may seem more convenient, many times there are spelling and grammar issues with them. You can avoid these mistakes by hiring someone to do it. If your budget is tight, you should think about hiring a student or someone who may be looking for a great job reference.
A website is only considered good if people actually like it. Do not rely on your design skills to keep people coming. As stated above, good content will attract more clients than a great design will. It is all about finding a good balance.
