Knowhow-Now Article

As the last sun sets on the summer weather, it's time to clean out your closet and update your wardrobe. Dresses are an absolute essential this AW, and whether you're getting ready for a night on the town or heading out for a weekend adventure, this season's hottest dresses have got you covered.

For AW11, it's all about form-fitting dresses with unique features. Show off your legs one last time on warmer days, or pair a short dress with tights when the temperature really starts to drop. Wear a patterned dress with a solid cardigan or a plain dress with a textured scarf for some added flair. Using accessories to enhance your ensemble will not only take your outfit to the next level, but can help keep you warm as well.

During the day or on more casual outings, look for form-fitting dresses in warm brown and red tones, or simple dresses in cool blues. Tuck shift and shirt dresses are both great day time options, or try a cap sleeve dress and pair it with your favourite belt. If you want to look a little more formal, choose a brightly coloured shift dress and pair it with your favourite pair of pumps or wear a long necklace and matching bangles to add that something extra.

In the evenings, choose dark colours or bold prints to stand out and look elegant. For the cool evenings, try a maxi or midi dress, and when you're hitting the city's hot spots wear a dress with unique features. Cut out dresses will give you a playful sultry look, while heart-back, trail hem or one-shoulder dresses will help you stand out from the crowd. Finish your ensemble off with your favourite pair of sky-high pumps to help lengthen your legs and flatter your frame.

No one dress fits all, so when you're shopping for dresses try on a few different styles and see what suits you best. Look for dresses that emphasise your best features and draw attention away from anything you don't want to be seen. Start with the colours you know look best on you, or step outside your comfort zone and try a bold print. Whatever you wear, make sure to choose something you feel confident and comfortable in that will let your personality shine.

Having a few different options in your wardrobe will ensure you're ready for anything, and this season's women's dresses have something for everyone, so you can step outside feeling great and looking your absolute best.

Clint Starr writes for a digital marketing agency. This article has been commissioned by a client of said agency. This article is not designed to promote, but should be considered professional content.

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