Honing Your Mobile Marketing Approach
As you begin to learn more about mobile marketing in general, you're going to understand that a lot of the things you tried out in basic Internet marketing really have no shot at working via mobile marketing. That's perfectly okay, though; you don't have to stress over the small stuff here. Instead of worrying about things you might have to avoid, read the tips below to figure out how to cater to your market via their mobile devices.
Advertising via mobile devices gives you access to a person in a way that typical marketing cannot. So make sure you take advantage of this. Instead of creating one-size-fits-all messages as you would with something like email marketing, take the extra time to personalize your mobile messages. Something generic sent to a person's phone is going to seem like spam, but something personalized will be accepted more frequently.
The only thing that's really going to keep your base and customers loyal is a willingness to show your appreciation. Sure, a simple "thank you" every once in a while does show that you appreciate their business, but actually giving away gifts and letting people experience discounts and special offers is a better way to show your appreciation. This will help to make repeat customers out of everyone.
If you do a little bit of research online, you'll find that one of the most vibrant types of business deals strictly in current events. It's the information that people want. Not every mobile surfer wants to spend money, but every mobile surfer wants something to occupy their time online. This is where using current events and running a news-like campaign can help you develop an audience.
Believe it or not, keywords are just as important to a mobile audience as a regular Internet audience. The only difference you have to focus on here is the way your keywords are presented within the content. If you're attempting to market specifically to the mobile crowd, then you cannot create long, fleshed-out content. You have to be more creative with how you use your keywords. You don't have the same amount of real estate to work with.
Every message you create should be very succinct. This means that you cannot afford to ramble on about something. You can't afford to give a lot of details either. With a mobile message, you're aiming to entice people into taking an action. The destination you lead them to can contain all the ins and outs that you want to convey. For the message itself, be brief.
Some people are ultimately going to want to stop receiving messages from you. A large portion of your contacts will be people who were just curious about what you were offering. After no longer showing interest, they'll want to opt-out the same way they opted in. So, make sure you're giving them quick and easy access to an opt-out feature. There's no good reason to hold them hostage.
Every single message you send, whether it's a simple hello, a reminder or a message about new sales and discounts, you need to include some kind of action for the user to take. The destination you drive them to can contain all the details. You just want to attempt to urge them into taking that action via mobile message.
From the tips above, you should be able to deduce a working mobile marketing approach. Just take your time and follow the information to the best of your ability. The rest will work itself out.
