Infographics are among the latest marketing strategies that online marketers use to reach out to target audience, as well as sell their ideas. An infographic is a creatively and carefully designed image combining imagery and text to share a concept or idea. Infographics are reasonably easy to understand as the graphical representation in the same helps sell the idea to readers. Although infographics have been around for quite some time, this concept has seemingly gained popularity as more and more people share infographics on the social media, especially on Facebook, Pinterest, Twitter, and Instagram.
Infographics are purposely used to help reach out to target audience, as well as boost visibility online. Anyone can take advantage of this concept to reach out to readers and potential customers worldwide. Creating an infographic however requires some creativity and the right tools for it to sell. Although it may seem intimidating, there are tools (both free and paid) that can help you create an exceptional one.
Some of the best free tools for creating infographics include Piktochart, Infogr.am, and Easel.ly. These tools (sites) provide free guidelines on how to create infographics and are also loaded with custom templates, images, and text boxes to help you get started. Although the free options come in handy for basic infographic creation, you can also get more advanced options and tools by going for the paid option.
You can use an infographic to promote a brand, product, or even a concept. One of the best ways to use an infographic is if you have a guide or ‘how to’ project. The graphics and text flow naturally making it easier for the audience to understand much better, and faster. Infographics involve using an exciting (imagery) way to remove boring text and content. This helps draw the reader’s attention very easily.
It would be advisable to allow other people to share your infographic to help increase exposure and visibility. You also need to ensure your brand name or domain is well put on the top or bottom of the infographic.
Infographics receive more attention than blogs with just simple text and a photo. This is because an infographic tells a story about the product or brand. The visual side of it makes it more appealing to the reader’s eye and is more intriguing as well.
You too should take advantage of infographics to market your ideas or brand online. You do not need to spend any money (unless you want to) to create an infographic. You can simply use the 3 tools outlined above to help you create one, then decide on whether to upgrade the service level depending on the outcome of your work.
Piktochart - web based infographic creation system
Info.gram - web based infographics and chart creation