QR code is not so alien language for us. Okay, one needs his mobile phone app to scan it and decode it, but they are not so uncommon in today’s world. You can see the QR codes on movie posters, magazines, marketing campaigns, product labels, near phone booths, metro stations etc.

People are using various creative ways to promote the idea of QR codes. There are news about making QR codes with sands, creating our decoration of a hotel (in Dubai) with QR code. Even dog walking companies are using QR codes. Many films like Blood : The Last Vampire, animated film 9, Casino Royale, Iron Man 2 have used QR codes for the film promotions. Sports brands like Adidas has used QR code during promotion of FIFA 2010.

When so much activities is going on about QR codes, why websites and software marketplace be left behind? Cyrket.com has indeed pioneered the use of QR codes with their apps download. When one clicks on an application for downloading it, on the download page, a relevant QR code is shown. The QR code’s ‘Tool Tip Text’ shows ‘Open on Handset’. This is the right approach for a call to action. What the big web brands are thinking about QR codes? Are not they touched by the QR code revolution? Rumour has it that Facebook is going to apply a QR code app. And Google has its own application ZXing (Zebra Crossing). This online app can generate not only QR codes but other codes like UPC-A & UPC-E, EAN-8 & EAN-13, Code 39, Code 93, Code 128, QR Code, ITF, Codabar, RSS-14, Data Matrix, PDF 417, Aztec etc.

Web has many free QR code creators. Webrilla’s QR Code Generator is a great application to create QR codes. More importantly, Webrilla.com offers free service for online merchants to launch QR based marketing campaigns. This is mainly done for promotion of QR codes. All these activities are generating more creative ideas about using QR codes.

When mobile phones have become the part and parcel of our life, there is no doubt that QR codes will have bigger impact on gadget savvy consumers. When world of information is ‘expanding’ at a fast rate, QR code possesses great responsibility in ‘shortening’ or ‘contracting’ it by the application of brilliant technology.