Improving Customer Loyalty Through Social Media Marketing
Using social media marketing effectively in terms of producing more customers for your business frequently requires a solid plan for the goals of your more informal communications with customers and potential customers. Use the suggestion below to cultivate loyalty to your company through your use of social media.
Think about what loyalty means to you in general and you'll probably arrive at some word like attachment, which is what you want your customers to feel in connection with your business. Your use of social medial marketing to inspire customer loyalty should always begin with establishment and maintenance of the basis of the attachment that you're existing customers have to your business.
If you're unsure of why you have loyal customers, identified through those who are repeat customers, do some research into why your repeat customers are repeat customers. Social media is well suited to finding out why your customers stick with you, whether it's asking the question directly on your Facebook page or including a survey in email.
Use the information you obtain from your research to better inform your social media marketing. If your customers appreciate the great customer service you provide, for instance, include a blog article from some of your customer service representatives that addresses their commitment to customer service.
Integrate your use of other business tools to better tailor an effective social media marketing plan. For instance, if your customers like your prices but your business is largely seasonal, make certain to address that priority during your busiest season to satisfy the largest number of existing and prospective customers. Offering year-round deals of smaller value throughout the year might not make sense if most of your business occurs during specific times of year.
Incorporate new ways to improve customer loyalty through your social media by meeting expectations for timing and quality of the information you share on social media. For instance, if your customers are accustomed to a weekly blog post, try to post at the same time each week.
Use your social media to expand the ways you'd like to cultivate customer loyalty in order to gain customers who are loyal to you for new reasons. For instance, if some of your customers are loyal because of customer service, you can seek new customers based on providing the best prices or by providing meaningful product reviews or some other concrete value that you publicize using social media.
Try to generate customer interest by attracting new segments of the population to your business. For instance, while you might find that many older people do not shop online, you'll likely find that many of them do use Facebook and read blogs so that you can provide marketing material to encourage online purchases and interest in your website.
Don't get sloppy with your social media marketing. If you find yourself recycling old blogs or tweeting inane comments, spend some time establishing new topics and ways of interacting with your customers so that they don't lose interest.
Using social media to support customer loyalty to your business requires that you take certain steps. Use the suggestion above to consider how you can better use your social media to cultivate customer loyalty.
