Informing You Of The Lesser Known Mobile Marketing Points

There's an awful lot in mobile marketing that's extremely easy to figure out, especially if you're already familiar with marketing and/or with mobile devices. However, there are some aspects of mobile marketing that can downright confuse even the best marketers out there. Some of the terms you may hear can stand out as confusing or even counter-intuitive. Below, we'll cover some of the lesser-known aspects of mobile marketing.

Although you may hear a lot of different names and different descriptions for them, the two categories of mobile marketing are basically device-to-device marketing and mobile targeting. With one type, you're sending out messages from your mobile device to another person's mobile device; the second type is when you create content from a computer that's designed for a mobile device.

Yes, the definition of what "mobile marketing" is has recently changed. In fact, it has changed quite a few times. It changes every time there's a major update in the mobile genre. Use the old flip phones from 2003 versus the iPhone as a great example. Back then, mobile marketing was strictly a text-based SMS. Then that evolved to a much broader range once smartphones came out.

Although today's smartphones can handle an impressive range of graphically-driven images, videos and apps, you can still use a text-based approach when you want to message someone directly. Catering specifically to people by sending messages to their devices will require a smaller, streamlined approach, and text is perfect for this.

More advanced than SMS, which only allows around 160 characters, using MMS to assist in your mobile marketing will allow you to send longer, more detailed messages that also contain multimedia material other than text. It's certainly something to consider using.

There are a lot of different applications out there that mobile users love using, including a wide range of apps. Targeting your mobile marketing through in-game applications is a great way to attract more customers. Creating a game or something entertaining for people will draw a lot of attention.

The way smartphones and other mobile devices connect to the web today is a lot different than a few years ago. For instance, you don't have to focus as much on designing mobile-specific sites. You can get apps that convert your content for you, or you can use sites like Facebook that automatically do it.

There have been many privacy issues in the past when dealing with the exchange of mobile information. This has created somewhat of a stigma; today's mobile users hold onto their information more tightly than before. So you have to work harder to gain a person's trust.

The benefits of mobile marketing are really too varied to name. Suffice it to say that over 4 billion people around the globe are able to connect to the internet via a mobile device. This gives you a market that is practically infinite in terms of potential. That's an immeasurable benefit.

Figuring out as much as you can about the mobile market will help you to cater directly to as many people as possible. Hopefully the information above has helped to shine a light on some of the lesser-known aspects of the genre.