Learning About Social Media Marketing

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Learning About Social Media Marketing

I really needed to learn a new way to market my online business. I had my business up and running for a few months and I was not getting the kind of traffic that I wanted. I had put everything into this business so I was really hoping that it would be profitable for me. I asked my online forum friends what they recommended and they told me to look into social media marketing. I decided to give it some research and learned a lot of things that I should do to get into marketing my business via the very popular social media sites.

Tip: You must respond quickly to you Twitter followers, especially when they mention your business. Thank people that mention you, and answer questions that are posed to you.

The first thing I needed to do was figure out where my audience would be. I really did not know so I asked my friends what they thought. I also put a survey up on my site to see what kind of response I got. Then, I looked at businesses similar to mine to see where they were most active. I found some really helpful information.

Tip: If you're new to social media marketing and aren't quite sure how to develop your own unique style, bluff your way through it until you find a solution. If you imitate your competitors' social media strategies, you will at least get a sense of what will -- and what will not -- bring in sales.

After that, I created my profile page on the social media network. I learned that I needed to make it as professional as possible since it might be the first impression of my business that some people got. I made sure I added as much information as I could and I also proofread it to make sure there were no spelling or grammatical errors. I added pictures, too. I wanted my fans to see what my business was all about and what we had to offer. I thought pictures would be very helpful. I added captions to the pictures, too to make sure that anyone who viewed them knew exactly what they were looking at.

Tip: To make customers want your social media marketing, run exclusive specials that can only be had by following you on social media sites. When they notice deals open only to Facebook followers, they are sure to give you greater attention and share the information with friends.

Then, I wanted to get as many people to follow me as I could. I asked my friends and family members to follow me. I also asked them to share my page with their family and friends. I knew the more people that saw my page the better. In my newsletter I let my readers know about my new page and I really started to get a lot of attention that way. I wanted even more followers so I ran a contest. After I got a certain amount of fans on my page I gave away a $100 gift certificate. This really got me a lot of fans.

Tip: In your website content, mention your social media efforts. For example, when you have more followers than Bill O'Reilly, you could mention that on your profile.

I learned that I should be active on my page. I made a post about once or twice each day. At first I was not getting a lot of posts on my page, but I started encouraging it and asking questions and more and more people were posting comments and such on my site. I was happy to learn about my fans and to communicate with them. I tried to answer all questions and respond to comments within a few hours because I knew that my audience would really appreciate that.

I really thought that this social media marketing was working. I was so glad my friends mentioned it and I took the time to research it.

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