Mistakes That You Need To Stay Away From With Mobile Marketing

Now that it's very common to have some kind of a mobile device on you at all times, it's a good idea to use this tool to market with as well. As you probably already know, mobile marketing is something that's becoming more and more popular. What you may not know, however, are that there are a few mistakes that you have to avoid making. Here you will learn what some of those mistakes are so that you can start your mobile marketing campaign in the right way.

One of the main things that can drive away a potential customer is when you make signing up to get your mobile messages a big hassle. If you have a form on your website or some other way to get people onto your messaging list, don't ask them a bunch of personal questions. All you really need is a way to contact them like their email address, their name and then the number where they can be reached so that you can send them your messages. Other than that, you really don't need to make it any more complicated.

Another thing that doesn't need to be complicated is the opt out process. When someone wants to get off your mailing list, there needs to be a way to do so. You may want to include a message at the bottom of every text you send out that allows them to send a message to a certain number to get the messages to stop. Failure to do so could land you on cell phone providers' spam lists, so be very careful that you pay attention to anyone that wants you to discontinue messaging them.

One thing you must avoid doing is creating your mobile website and having it loaded with a bunch of images and text. People that are on mobile devices generally are on a data plan. This means that they have a certain amount of data that they can download every month. Once they reach this limit, they have to wait until the first of the next month to use their Internet browsing capabilities again. Nothing will drive away potential customers faster than having a site with too much information and data on it.

Another thing to avoid when creating your mobile website is having fonts that are large and graphics that fill up the whole screen. What you need to do when you have an image is test it out on a few different mobile devices first. The same goes for any text. While it may look good when you're developing it on your computer, it will look totally different on a smaller screen. People aren't going to be carrying around large monitors, so put anything that needs to be large on your regular website.

There are a lot of differences when you compare mobile marketing to traditional Internet marketing. This means that you're going to have to learn a whole new skill set to get ahead. The article above should have you headed in the right direction, so use it well.