Mobile Marketing And How To Ensure A Positive Consumer Base
Mobile marketing is fast becoming one of the best tools a budding entrepreneur can use to build a strong foundation of receptive consumers. The key to success with mobile marketing is entirely based on receptive consumers and their needs and desires need to be considered when undertaking this form of marketing. You do not want to annoy the consumer or send messages at inappropriate times. The goal is to hit them when their attention will be on your offering and have them click the link to visit your site. If you are interested in some simple tips to generate more interest in what you offer through mobile marketing, please continue reading.
One of the biggest failures of mobile marketing is when messages are sent out at times that may work with your schedule but are inappropriate times for the consumer. Consumers generally cannot check messages at work which means we need to assume a generalization among our consumers that they work regular business hours. Most people use their phones at home but turn them off at dinner so keep the window of time to a few hours at night before bedtime. You are more likely to have a positive response during this time frame when the consumer has time to look at your message and browse your site on their phone or portable system.
Keep your messages simple and remember they need to work on all phone platforms so use the appropriate script. Keeping the messages simple will raise their curiosity and not overwhelm them with trying to read to much on their tiny screen. Don't load the messages with graphics as this will bog down their system and remember, not everyone has unlimited data so keep it simple and they will certainly look into your product or service if they are interested. If you are a local business it is recommended to add a link to a mobile map but keep it in link form and not as an additional graphic in the message.
Overwhelming customers with mobile messages will only get you blocked or they will wish to be removed from your list. As mentioned, not everyone has unlimited data or text packages and you could actually wind up costing the consumer money so keep messages to a minimum. Every few days you could send a message that offers a discount not offered previously if need be or a last chance message. Your marketing is up to you however you do not want to spam them.
Asking for feedback from those that receive the messages is a fantastic way to analyze your campaign and make the appropriate changes to ensure more interest. If someone says there is too much information in the message, then edit it. If they say you are sending them in traffic and they overlook them, then move the time to a more appropriate time to send them. In this case, the customer does know best and it is imperative you listen to them for the best results.
Following these suggestions and catering your mobile marketing campaign to fit the needs of the consumer will generate the best results. These tips are very simple to put in motion and allowing consumer suggestions to tweak the campaign will generate a greater percentage of revenue in the long run while building a loyal foundation of customers.
