Pillars Of A Strong Marketing Campaign

It doesn't matter if you are a big or small company, a corporate giant or even a fresh start-up. Any business aim at making money requires a marketing campaign to do so at some point in their business time-line.

A marketing campaign is needed to pull in the profits not only to sustain the business but in the hopes of being able to contribute to its growth as well. However spending resources such as time, money, manpower and effort on a marketing campaign that is initially weak spells doom right from the start.

A poorly executed marketing campaign can be avoided if the planning was better, but a poorly planned marketing campaign can jeopardize even the most perfectly executed marketing campaign.

So it all starts with planning. Therefore, when it comes time for a business to decide to embark on a marketing campaign for the business, it would be wise to keep some factors in mind in the planning phase to help steer the campaign in the right and profitable direction.

Here are some of these factors to keep in mind:
Product / Service

The first thing to look at would be your product or service that your business is offering. It would be easy if it's something that you have created yourself. On the other hand, if you are acting as an affiliate, then you must really know the ins-and-outs of the product or service that you are promoting.

It's also important if you are selling on behalf of someone else, you must have faith in what you are promoting, and you must believe in the service or product yourself. Because if you do not believe in the product or service that you are promoting, then it's going to be very difficult to market it to your potential prospects.

If you know and understand the product or service very well, then it's going to be easier to describe and explain or elaborate it curious potential prospects. It is inevitable that as people are naturally going to inquire about it. When you can address their questions and concerns confidently and articulately, your customers will also have more confidence in the product or service in question.

The next important thing to note is the product or service that you are offering already being offered by your competitors?

If yes, you must come up with an U.S.P (Unique Selling Proposition) to set your product or service apart from the rest. If there is nothing special about your product or service, then the majority of people are going to purchase or hire from a business that has already been long established in that niche.

So come up with something unique, something that your competitors are not currently offering. Only then will your product or service be more appealing and stand out and get more attention.

Price

Everyone loves to make a huge profit but small profits in huge volumes can also outnumber a huge profit from a single sale. And in many cases, there are plenty of benefits to offering your product or service at a lower price and hoping to reap in profits from the large volume of sales.

For example, selling a product or service for $100 may sound nice, but if you can offer it at a more attractive price say $40, it's going to attract even more people to buy and just having 3 people buy it will have a net profit of $120.

The best is to do market research and check out all the other players and competitors who are also doing and selling the same thing in your industry or niche. From there on, you can come up with an average price and place a price tag on your product or service accordingly.

From your findings, you have the option to either provide a competitive price (lower price) and hope to go for volume in sales, or you can go for a slightly higher price. However, by selling at a higher price, you must really be able to justify your reason for doing so.

Maybe you can really offer something different and unique none of your other competitors are offering. Make sure that whatever it is you are offering is really interesting and appealing enough to justify the higher price tag. Otherwise, without a good reason for doing so will only turn off plenty of prospects and turn them away from your business.

Advertising / Promotion

People will never know about you, your business and whatever it is you are marketing if you don't tell them first about it. In other words, publicize. This happens to be one of the most resource consuming aspects of your marketing campaign which is the promotional or advertising aspect.

The best thing about an online business is that your promotional efforts have the potential to reach an immensely huge target audience. It's all about following to where people are flocking to and when it comes to sites with millions and millions of users, social media sites are simply unrivaled.

Social networking and social media sites allow online businesses to place ads there, and the best thing about it is that the ads are contextual.

This means that your ads will be shown to only your most probable target audience. Therefore, your ads will only be displayed to people who are more likely to be interested in the product or service that you are promoting. This is certainly a more efficient and effective use of your marketing resources and efforts.

Plus promotional campaigns and adverts on the World Wide Web are cheaper and easier compared to conventional real-world advertising. When compared to traditional marketing channels such as TV, Radio or paper, web advertising are only a fraction of these costs and for small and start-up companies, every little dollar matters.

In addition to the ads, these social media platforms are a great way to build your very own business presence online and allow you to build a following of your own making up your target audience and current customers alike.

Through these social media platforms, you can engage with your target audience and help establish yourself as a credible and reputable business which is great in building brand loyalty in the long run.

Like any other campaigns, a marketing campaign can hugely benefit from having a planning phase early on before the campaign should ever be carried out. Not only will this is to ensure an efficient use of funds, manpower and time, by knowing where to carry it out and how to do so will significantly increase its chance of success or better yet to see it receiving enormous amount success, which would not be possible without adequate planning and research beforehand.