Here comes the Google Panda to sweep the internet off thin content websites. Google launched its new algorithm that has altered the way websites are ranked on Google SERPs. But what was the need for a new algorithm and what can web owners do about it? Before Google Panda hit the web space, to get top ranking, SEO companies would harbor on keywords for driving web traffic. Writing and publishing articles using high ranking keywords attracted high page rank. This converted into high web traffic on their clients’ website. The problem with this SEO algorithm was that it was failed to separate a web page with unique, meaningful and useful content from the one that was merely loaded with promotional ads, lacked quality content and was only stuffed with keywords.

The Panda update not only spots websites with low quality or copied content; it also penalizes such web pages. This has changed the way SEO works. Till recently, the SEO companies would post articles on the article submission sites for linkbuilding of the client’s website. As a part of the Panda update, Google penalizes the article submission sites that publish inferior quality content. This has invariability resulted into downgrading of the websites that promote through linkbuilding on article submission sites.

To stay updated with the latest trends pays hugely in the world of IT. SEO companies from across the world, especially SEO company UK, have earned trust of their clients for running successful SEO campaigns and adopting white hat practices on consistent basis. To safeguard its clients from this change, most of the SEO company UK have adopted a pro-client approach. They offer thorough assistance to their existing clients on Google Panda and provide services tailored to the Google’s new SEO algorithm.

Prominent SEO companies have been closely following the Google SEO algorithm. This tweak was expected for providing Google users a better search experience. It was an openly known secret that Google would eventually take action against web pages lacking quality content. None the less, there has not been a sharp fall in the search rankings of a big lot of companies.

Its not right jump to conclusions as Google Panda is yet to become a full fledge search optimizing algorithm that could successfully push quality content web pages to the top of search results. However it has been witnessed that the clients of SEO company UK have little to worry about. Most of the SEO companies in the UK have started to consult their current clients on this fundamental tweak in Google’s search algo and save them from the Panda blow.

SeoXcell is an SEO company UK and is committed to bringing its clients’ website on high ranking of Google and other prominent search engines. The company offers complete SEO services at competitive prices. To know more about the company visit, www.seoxcell.com.