Search Engine Marketing Situations
search engine optimization is one of the more interesting aspects of Internet marketing and branding online. What I find especially interesting about SEO is the other lack of understanding that so many people have with regards to this marketing methodology. If you ask a lot of small business owners about their websites on line it is very common that they will not be able to tell you where they rank in the search engines. Additionally if you ask them if they even know how to get their websites ranked they will be clueless about where to begin.
This presents many people that are enterprising with an opportunity to make a great deal of money by offering Internet marketing and search engine optimization services for many off-line brands that do not have very good controls over their online presence.
Of course in order to do this you to must have a thorough understanding of how SEO works and how to rank a website well within the search engines. so let's break this concept down a little bit.
The first step to properly ranking a website begins when the website is actually being built. There are certain things you can do that will make it easier for the search engines to analyze website and get an idea of what the site is about. As an example if you were trying to rank a website for a arborist, that is a person who cuts down and takes care of trees, you would want to rank a website for terms like "tree removal" or "tree trimming." Going a step further and considering that these are local businesses you would actually want to rank those terms for the exact location that the service is taking place at.
For example if the business was based in Miami Florida then he would want to rank the website for a term like "Miami tree removal." This is an important station to understand for local businesses. It does a tree service in Miami very little good to rank highly in the searches of a person from Wisconsin. It is doubtful that the Miami service is going to go to Wisconsin to remove a single tree.
On the flipside if the website you are dealing with was about trees and a much more general sense. For example a website that was trying to give people tips and tricks about how to properly trim a fruit tree then it would make sense to not necessarily try to make it locally and to focus on broader terms like "tree trimming."
As you can see the topic of search engine optimization is one that is actually fairly complicated and is highly situational. The best method for ranking one Temple website may not be the best method for me ranking a different one. The best Internet marketing approach for an general online business, is not necessarily the best Internet marketing approach for an off-line visit us that is dealing largely with the local market.
