The goal of advertising never changes – it is always about getting the attention of the target market. The only difference is how it is done. These days, the Internet has changed the rules of so many things in life and that includes marketing. The Internet has such a strong impact in modern life. Businesses that want to compete and get a share of the global market need to make itself and its products or services get to the websites and the traffic driven to that website. That alone can make the website go up the ladder of the search engine. The busier the traffic to a website, the more chances of getting the products sold. This is how the Adwords advertising works - it aims to get more Internet users notice and click your ads.
It is an accepted fact that no two advertising campaigns are exactly identical, but, many share similar immediate and long term goals as well as strategies. Every time an ad is created for the first time, it is critical to be conscious about the goals and how is it going to be measured. It is equally important to have relevant copy to end up paying less per click and get more clicks for the same daily cost or budget. One way to attain quality score is through Click Thru Rate (CTR). Meanwhile, to get more clicks, the strategy is to write the best and most relevant ad copy. This is immediately observed in the headline; a poor one will most certainly discourage further clicks or visits to the website. Most people read the headline and decide whether it is worth the click or not.
The big question is: How must the headline be written for it to merit clicks and sales? There are actually several things that work for many and which can work for you too. Here are a handful of tricks and tips that you may use in your own Adwords advertising.
1.One of the most important things to remember is to keep the headline interesting or even intriguing just like in a tabloid. It can be posed as a question or by way of offering information that many are as eager to understand being commonly encountered and having practical importance. It can also regale the searchers with motivating, inspirational or even amusing story line. Starting off with something incredible stuff or making a comparison is also an enticing way to start.
2.Testimonies and endorsements especially by celebrities that the audience wants to emulate, admired or trust is a time-tested formula for attention and conversion.
3.Adding three dots at the marketing phrase makes it appear trailing or hanging that is suggestive of more information that the audience needs to find out and which usually succeeds in making them read on. This and many other tiny changes can trigger huge changes.
4.Using powerful words can make people want to click your ad for one reason or another. Some of these are: “How to”, “Secret”, “Free”, “Buy”, “Download” and “Exposed”. It is good to be cautious when the word “Free” is used especially when you are selling and not really giving freebies. The word “Buy” is exactly the opposite of “Free” which is why it comes as negative and must be avoided. “Need to” comes across as negative as people do not want being ordered about. Yet, the percentage of conversion is higher for those who click.
5.Use Keyword Tool to have keyword rich ads. Putting the keyword in different order helps depending under certain occasions. It is important to capitalize every keyword but not words like “in, on, and”, etc. Unimportant words must be removed like “a, an, of, for, at,” etc. Repetition of words must similarly be avoided.
6.When creating the ads group, it good to use one or two keywords that are similar so that these van be utilized in the headline and in the description. Adding the targeted keywords is significant particularly when added to a powerful keyword.
7.Find out which ads work by monitoring which advertisers will remain consistently on top. Study the ads and try to discover the “key” points of the ads. Make your ads based on these key points.
More importantly, think like a website visitor. If you are to search for something in the Internet, how will you most likely type in your search words? Be creative, be patient but most of all, keep searching for the right Adwords advertising tactics to keeps the audience clicking your ads and the CTR going up.