Short And Sweet Mobile Marketing Tips
Before you decide to make the leap into a new mobile marketing strategy, the first thing you need to do is learn a little bit about the genre. Unless you understand how to navigate the terrain here, you're going to put your efforts into a failing system. So take a few moments to read the tips provided to you below.
Size definitely matters when you're dealing with a mobile marketing campaign. Although it may be easy for you to design a large and complicated advertisement, you have to realize that this is an inconvenience for your mobile audience.
You should take the time to develop a mobile-friendly version of your site. Oftentimes you'll just have to enter your site's code into a third-party program to develop this version, and subsequently give it people via a link.
When you're sending out ads to people, you should send a QR code (a Quick Response code) to accompany it. This is a code that allows for much quicker browsing or buying. The recipient will enter the code and skip some steps of the process.
You may have existing customers when you decide to branch out into mobile marketing. Well, don't forget that this is your best opportunity to test your mobile methods. Include existing customers in your new marketing campaigns.
If you want to transform your old marketing methods into mobile marketing methods, you can simply replace your requirements for opt-ins. For instance, instead of requesting an email address, just require a mobile phone number instead. You can request both as well to ensure that you're building up multiple lists.
Instead of filling up your mobile messages with materials, just make sure to link people to the actual material inside of a short and compelling message. Use your mobile ads to link to different videos and pages of information.
Do you like it when those telemarketers call you while you're sitting down at the dinner table? Remember this the next time you're thinking about sending someone a mobile message. You wouldn't like people messaging you at off hours, so show the same respect.
Instead of sending out information about an event you're having weeks or days in advance, think about sending it just hours in advance. Keep it fresh in people's memories and you can expect a much large turnout.
Though you may be tempted to send out meaningless messages just to put your brand in people's faces, sending spam is always a no-no in any context. If you don't have anything of substance to send, then don't send anything. It's simple.
A lot of people who subscribe to your service will want to unsubscribe. This isn't the end of the world. What's the use to keep them around if they're not going to purchase anything? They're just wasting your time. So let them easily find the exit.
Marketing properly via a mobile device doesn't have to be difficult. It's basically just a streamlined version of basic internet or email marketing. If you can follow some simple principles, you can be successful.
