Social Media Marketing Advice For The Novice
If you're just getting into social media marketing, then you need some advice on where to begin with it. Here you'll find some expert advice so that you know what you're doing when you get to working with creating your social media marketing campaign.
Get started by making your profile on one of the more popular social media sites. The way to create your profile should be pretty straightforward. You don't want to make this into a personal profile, so you probably shouldn't add your picture or anything of that nature. Just fill out the profile information, but act like it's for your business and not anything that shows off your personal life. There may be an option to sign up as a professional profile instead of the regular personal one. So, get a picture of your logo, sign up, and make sure you're acting as a company.
To get followers you're going to need to be a little creative. Always share updates with people that contain something they can use to their advantage. People love sharing things like top ten lists on how to accomplish something. People also enjoy sharing pictures that are interesting. The main thing that you want to have happen on social media is to get a post shared. Once someone shares something, it goes out to their whole network. Once something is shared enough, it could potentially reach millions of people. Keep working at finding things to share and see how far you can get a message!
Try having a contest for your followers. People love to think they can win something, and so if you tell them to share something for a chance to win, you could get hundreds of potential customers. Make sure that if you're offering a nice prize, that you actually mail it out to the person that won. The worst thing that could happen is that you don't remember to honor the winner of the contest. You also should make sure that you have an expiration date on your prize so you don't have someone trying to get their prize later on when you're out of whatever the prize was.
Always respond to people that have a complaint or a comment if you can. Don't just let someone get irritated and then not be taken care of. People can spread the word very quickly about poor service in this day and age online. That means that even if you miss one comment that someone wanted answered, you may be dealing with a lot of damage if they take to one of the popular review sites and say something about being ignored. Be careful and look through all the comments you can.
After reading through the above advice, you should now have a grasp on where social media marketing can take you. If you just take some time and are patient, you won't have any trouble when it comes to starting your social media marketing campaign. Just do your best and success will follow!
