Solid SMS Marketing Tips

Knowhow-Now Article

Solid SMS Marketing Tips

Have you been thinking about adding SMS communications to your marketing plan? If you have, you want to be sure that you do things the right way. While we are all human and mistakes will be made, you should try to avoid them as much as possible. The article below has several solid tips that will make the entire process easier for you.

Tip: If you are serious about the success of a mobile marketing campaign, you should limit the number of offers you send to the very best of the offers you are able to send. This not only helps to prevent your customers from becoming uninterested in the messages you send but actually makes them eager to find out about the details of your latest promotion.

Try to be as personable as you can be. You may believe that it is important to be stiff and stern when it comes to business, but your customers probably don't think that way. They would respond better to you if you tried your best to put your personality into your SMS messages. This will give them more trust in you, which means that they will be more likely to respond positively.

Tip: Customer bases rarely change but it is important to remember that mobile customers are much more fickle due to outside influences. Technology can drive business away, so you have to be on top of every new release out there if you want to remain competitive.

Give SMS customers special offers and discounts. People are not required to sign up for mobile communications, so you should reward those that do. They are allowing you the chance to send them messages during their personal time, so make sure that you give them something pretty worthwhile. It does not have to be so expensive that it puts you out of business, but it should be something valuable enough that they will feel that you are genuinely appreciative of them.

Tip: Remember with the onset of widely available cellphones, that you are in communication with real people, in real time. Try to be respectful of the individual you are contacting.

Make sure that you always use the correct keywords when sending messages. It is a good idea to use at least one in the subject line. This will get the attention of the recipient, which means they will be more likely to open it and read it through. Do not put so many keywords that the message text starts to make no sense, but use them enough that people will take note.

Tip: Do not bombard your customers with offers. Studies indicate that people are more likely to redeem offers that only come in once a week or or 3 times a month.

Nobody wants to receive SMS messages that are long and drawn out. One of the reasons many people use a mobile phone is because they are on the go. This means that they do not have a lot of time in the day to sit around reading lengthy messages. Give them enough in the SMS message that they will be prompted to go to your website and read more. Think of mobile messages as the appetizer and the content on your site as the main course. The SMS messages should give the reader a taste of what is coming next, so make them short and good.

Tip: Make sure you market through all platforms your costumers might use. You should have clear messages that come across well on all devices, such as Blackberry, iPhone and Android.

Never make it complicated for people to opt out. This is one thing that can sink your business in a flash. People like the liberty of choosing what they receive on their mobile phones. If they choose to leave, they should be able to do that. Making it hard for them to unsubscribe sends a bad message about your business. It shows them that you really do not care how they feel, and they will not want to do anymore business with you.

SMS messaging is a great way to stay in touch with your existing customers, and it is also a good way to interest new ones. In order to make it work for you there has to be some type of balance. You have to show them that they mean as much to you as making a profit.

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