If you've been operating a blog, then you're already adept at social media marketing. You just need to take things to the next level to bring a larger, more interested audience in to your network. Throughout the article below, you will read some solid tips helping you to create a social media marketing plan by using your blog to drive it.
Perhaps the first thing you need to focus on here is making exciting, pertinent content that will keep people coming back and keep them interested in what you have to say. It's important that you're always playing to a niche crowd with blogging, so you have to create a winning angle if you want to keep people entertained.
Having a blog on Blogger or WordPress isn't quite enough to compete in business via social media marketing. You're also going to need a few other sites to help you out along the way. For example, creating a Facebook account and a Twitter account will allow you to link everything together, bringing more people into your network overall.
One of the best ways to get a lot of people interested in your blog is to begin leaving comments on related blogs. Now, you don't want to simply throw out a loose comment with a link back to your site. Take a little time and construct relevant comments that are interesting and of a decent length.
When people are commenting on your blog in particular, you should always engage them to keep the conversation going. Unless they're being nasty and unruly, you should thank them for what they're posting and see if you can't add a point or two to keep the conversation moving forward. Making people feel like part of the conversation will bring them back.
Creating different lists is a great way to have people want to share your content. Instead of simply going through a subject and writing out a bunch of prose, use numbered and bullet point lists to break your content up. Also don't forget to add in some cool photos and other features. People will be far more likely to share this content.
If someone adds you to their RSS feed, that means that they're receiving updates whenever you create a new blog post. If they're really interested in your blog and want to know what's going on, they will want to subscribe to it. Make sure you give people this option by including an RSS feed button on your blog.
On top of including RSS buttons on your blog, you should also focus on including different social sharing buttons here as well. Different followers of your blog may be members on different social networking sites, so make sure that you're not limiting your share options to only the big social sites. Give people a range of options to share your material.
Following the tips listed in the above article will help you to use your blog to drive a lot of social traffic. To compete in today's marketplace, social media marketing is almost a necessity.