No matter what size of business you run there are always a million and one things to do. There are operational things that you have to keep track of. There are also monthly expenses that you must remember to pay. Aside from this, you are constantly thinking of growth strategies you can employ. It is increasingly difficult for a small to medium sized business owner in the UK to get everything done with the recession the way it is.

The strategies related to marketing a business are always changing. Aside from the usual manual strategies that have been used for centuries, small businesses are also considering applying SEO tactics. The reason for this is the rise of e-commerce. This method requires that you have a strong presence on the web if you wish to keep your business ahead of the competitors. Search engine optimisation is the best way for your customers to find you.

People who have experience using the Internet and search engines like Google have more or less encountered SEO at one point. But very few of these people have an actual knowledge about this field, much less how to use it in the marketing plan of a business.

It benefits you then that there are plenty of SEO techniques that you can find out and apply on your business. Aside from this, SEO can do so many things for your business and you do not even have to spend that much time or other resources on it.

Each business has to keep on growing. To grow, it helps to listen to the advice of others. Here are a few tips that you can apply on your SEO efforts for your UK company.

The first thing you should do is to see how your website fares currently. Check every part of it and see if there are errors or violations to search engine rules. Clear out all the dead links and double-check your html codes. This ensures that the search engine crawlers can freely go through the pages of the website and properly index them.

Another way to see if there are errors in your site is to have other people check it and provide you feedback. You need to know if they were easily able to navigate through the sites and if there are any distractions that you should get rid of.

Finally, make sure that your website is filled with useful and interesting content. This means that the relevant keywords are blended into the text. The content has to be relevant to your readers and it always has to be updated to keep it at the top of the search results.

James Winsoar is a SEO Consultant in Nottingham specialising in SEO for small to medium sized UK businesses. Visit JW Enterprises at http://www.jw-enterprises.co.uk/ for a free SEO guide or call James on 0115 9400 899 for a free consultation.