These are a couple of things that you can do to improve the content of your website.

Firstly you should research articles that relate to the niche you are targeting. Take a few of these keywords and create a keyword-dense article using them.

See which of your items are among the best sellers. For example you might be running a business selling mobile phones. Your most popular product could be a particular make or model of mobile phone. The targeted keywords for these are "mobile phone review", "cheap mobile phones", or "Nokia mobile phone".

If the keywords that you use are among the specific ones that people type on to the search field, there is a higher chance that you would lead visitors to your site and have them purchase the product from you. Your goal is to write a SEO article that will drive lots of targeted visitors to your site.

Never make the mistake of writing for the search engines. Your primary focus should be on the potential customer reading your article. But this knowledge should always be on your mind, the knowledge that you need keywords to please search engines too. Focus on the benefits that the customer will receive by owning the product. Keep in mind that the article should not be talking about you or the company that you own; it is all about the product and how the good of a purchase the customer sees it to be.

Carefully incorporate your keywords into your article so that it makes sense. The primary keyword must be found in the article title and it should also be in the first few paragraphs. The standard formula is to use the keyword once for each 100 words. Your keyword should not appear too often. Make sure it appears natural.

Your article has to be interesting and understandable. Think of what your customers may wish to ask regarding the product and try to give them a good feeling about your company. This will prepare them to go into the sales portion. Your customer should be about ready to buy the product by the time they click through to your site.

Writing an SEO article does not have to be burdensome. Just put yourself in the boots of the customer and think about what they would enjoy reading.

James Winsoar is a Search Engine Optimisation Consultant in Nottingham, England who writes and distributes SEO articles for clients. He can help to improve your visibility online. Visit his website at http://www.jw-enterprises.co.uk/ or call James on 0115 9400 899.