Success On Adsense – 5 Quick Tips
As you use Google's AdSense for more and more time you begin to learn from the mistakes of the past, and you slowly begin to realize which of your actions kept your site from reaching its full potential.
But an important part to making a mistake is telling people about it and teaching them how to avoid making the same mistake. So this is a list of the top five mistakes people using AdSense make.
Use social bookmarking sites to your advantage. Unlike regular bookmarking, which saves to the browser, social bookmarking saves to their personal page. Many have an option to bookmark a page publicly, allowing their peers to see who they have bookmarked. This is a great way to increase your visibility among your target audience.
You should read them well, and see if any of them is applicable to your contents. If it is, you must stop and attempt to fix such errors as quickly as possible.
The first major no-no that everyone seems to be hitting at one point or another has to do with breaking the rules. Google's AdSense is a great program but it relies on you respecting a few set rules.
To increase interest in your website, try using pay per click advertising. Pay per click advertising uses ads strategically placed on a search engine results page that corresponds to specific keywords or phrases. When visitors click on the ads, the search engine company pays the advertiser. This is a great way to gain site traffic and gain back money you use on advertising.
The most important thing is not to create "artificial clicks" through any means possible. Never click your own links, never ask your friends or close ones to click the links and never, by any means have your content encouraging the visitors to click the links. You run the risk of being permanently banned, and that will definitely damage your revenue.
Failing to comply with Google's terms could have your AdSense account suspended. And this is why this rule is by all means the most important one of all. It's because this is the difference between life or death.
A great internet marketing tip is to show how much you yourself love the products you offer to your potential customers. If people see how enthusiastic you are about your own products, they will be more likely to purchase it themselves. Always make it seem like you are selling the greatest thing in the world.
The second thing users get wrong a lot of time is having a bad color palette for ads. Many times this happens because the publishers aren't knowledgeable enough to change default color palettes.
Others just can't seem to spend enough time in changing those defaults. Having bad ads that stand out is sure to push people away from clicking; whilst having something which is clearly visible yet distinctive will.
Be careful to keep your customers aware of you even after they have made their first purchase. Repeat business is the lifeblood of most industries. If someone bought a book from you, send out emails to them regarding related books that you offer. Offer occasional discounts to repeat customers. Think of ways to keep your customers coming back for more.
Third, of course, the position of the ads is probably the key element you should get right if you want to maximize your profits with AdSense. This is noted in a lot of places on the web and Google talks about this as well. Google can provide you with statistics which illustrate what positions work particularly well on your website.
Fourthly, banner ads are also a very bad idea if you're using AdSense. 480x60 type ads are a sure way to drive many people away as most Internet surfers have developed a natural resistance to such means of advertising.
Get creative. Don't just do what everyone else is doing. The internet moves quickly and you've got to be ready for the next big thing. Investigate trade magazines to see if there is anything useful that you can use before anyone else does. Try to be an original and you'll be rewarded with page visits and sales.
And last, but clearly not least, is not taking care of the site running the ads. Because ultimately it doesn't matter how cool the site is itself. If it doesn't have updated contents and a lot of daily visitors it will probably never earn you any serious AdSense revenues.
So these are the most important five things people get wrong while using the AdSense program. But of course if you don't like this means of expressing the issues, here are the top five things you should do to ensure your AdSense ads are constantly bringing in that revenue.
Emphasize the importance of your product in your advertising. Use emphatic and grandiose language without being completely over the top. Your advertising should draw the attention of potential customers with strong headlines and confident, descriptive language. Your customers should be able to identify exactly what your product will do for them.
Never break Google's policy. Don't make visitors create "artificial clicks" on your website regardless of the person doing so or the reason. Make sure your ads have the right colors that blend in with your site, and make sure they're positioned in the right places to attract as many customers as possible. Always try to avoid using banner-like (480x60) adds unless you really know what you're doing and constantly keep your site fresh and up to date.
So with that in mind you should be raising your AdSense revenues in no time.
