Knowhow-Now Article

Why Use Google Adsense?

Undoubtedly, you've heard about Google's AdSense and you are thinking about giving it a go. But is it really worth placing an AdSense banner on your site?

The answer is a definite yes. You could always have some other banner on your site, or even use some search of affiliate ad program and that would probably make you some money, given of course that your site enjoys a healthy amount of visitors. However with affiliate marketing, it is expected that the visitor from your website completes a sale before you are remunerated.

Whether you're interested in expanding your advertising to the internet, or have already begun advertising online, it is important to take the time to consider what online strategies you are best equipped to pursue. Will you have a blog? Email out regular newsletters? What about a podcast? Do your research, and decide which methods would work best for you.

Tip: Include something free to your customers. If you include something free if they spend so much money on a purchase, they are going to be more inclined to spend that extra money to qualify for the free item.

But that's nowhere near what you get for using AdSense. There are people who earn in excess of 100.000 dollars per year by using AdSense. And it doesn't just stop with making more money. Firstly, the ads are text only. That means they're by far less obtrusive on your visitors then your average, flashy banner that's designed to catch the eye of the visitor.

Sure, you'll have to ensure they get better placement, so as to be noticed but despite that they don't bother viewer’s as much as traditional ads. Think about the many sites you've seen using pop-ups, floating banners and many other schemes that will have visitors screaming in anger every time they visit the said website. You can actually do better then that, annoying people less and still making an amount of money.

Don't be afraid of links in your site. Links can help draw the attention of search engines as well, especially if you have a broad range of diverse links for relevant sites and information, as well as back-links that will link back to your own site. These links can also be tagged and contain keywords for optimal results.

Tip: One of the easiest ways of marketing on the internet is sending e-mails. Nowadays, there are several software packages available that are capable of harvesting e-mail addresses from websites.

Secondly, the ads are generated based on the contents of your site automatically. When you use an affiliate ad program, you have to specify certain categories that your sites belong to.

However, if any page on your site falls outside of these categories, the banners aren't targeted anymore. And what that means is that you're potentially showing ads to people who don't have any interest in them and that can lead to inefficiencies.

One way to organize your website's internal links, is to put a link to every other page on every page. You should only use this strategy if your website is tiny. As you add more and more pages, the amount of links increases exponentially. Some of these links will be little used and eventually the proliferation of links will flag each page as spam to the search engines.

Tip: Offer your customers a sample of your product, or a trial period to test out the product for themselves. Even if you have a lot of good testimonials on your website, people still feel better if they can test something out for themselves.

With Google AdSense that just about never happens: the ads present on your site will always be in sync with whatever your visitors are interested in and that adds to your site's value and to the revenue it produces.

What's more, the look of these banners and their size is customizable, which means they will feel more integrated with the rest of your site's content, which brings an increase in your site's overall visual quality as opposed to a traditional approach.

Internet marketing is a valuable method of advertising for businesses of any type. You need to sit down and develop a marketing plan so you can be sure to cover every aspect of marketing that is available to you to be sure that you are taking advantage of the entire internet marketing method.

Tip: Make sure your content is interesting and unique. People constantly want to see something they haven't seen yet, and providing that is a great way to increase your marketing.

For many people, there's also a great problem with finding people to advertise on their site as well. AdSense is clearly the easiest solution available to this problem today.

It's free to join the AdSense program and it almost takes no time at all. The potential database of websites from AdWords is larger then anything you might encounter from any competitor, numbering over 150.000 users. This means as more people compete the CPC or cost per click for search terms will inevitably rise.

Keep up on your email list maintenance. To be successful in email marketing, your email list needs to be as clean and strategic as possible. Look for emails that have bounced repeated times and remove them. Mark the emails of customers who have been dedicated purchasers of your products so you can send them emails aimed specifically at them. You will find your email marketing will be more successful with a clean list.

Tip: Throw in a surprise complementary item with purchases from your website. For example, if you sell an MP3 player, you can throw in a pair of cheap earbuds in a matching color.

Also, setting up AdSense on your site is a breeze, and you can complete the whole process in less then an hour. It takes a lot less to do then any form of affiliate advertising which is yet another reason to choose the easy AdSense approach.

All you need to do is add an AdSense banner on your website (other then registering with the program of course) is to copy & paste a few lines and you're all done, you get to choose where the banners go, how large they are and how they integrate with the rest of your site.

Get creative. Don't just do what everyone else is doing. The internet moves quickly and you've got to be ready for the next big thing. Investigate trade magazines to see if there is anything useful that you can use before anyone else does. Try to be an original and you'll be rewarded with page visits and sales.

Tip: A good way to make sure that your internet marketing campaign is successful is to hire a good search engine optimization consultant. All the advertising in the world won't do any good if nobody can find your web site.

For any webmaster out there, that's a killer scheme because it lets you draw the line between your site's usability level and the amount of advertising you wish to have. Some people need the money badly while others just keep AdSense running to pay for the hosting of their website.

AdSense is a great advertising program because a lot of thought has went into making it "just work for everyone". It works great for the people who use AdWords, for the webmasters using AdSense, and most importantly for the visitors of the websites.

Comments
Order by: 
Per page:
 
  • There are no comments yet
   Comment Record a video comment
 
 
 
     
Related Articles
Do you want Internet users to know about your products or services so that your business expands? In this Internet age, that is so easy to do with Google Adwords. You can put on view your ads on Google and on other Google advertising network without going over your...
06.04.2016 · From MikeHirst
In order for you to know how effective your activities are on your website measuring and closely monitoring your website traffic. Website traffic is the 21st century term for the number of pages seen by individuals who visit a particular page on the Internet.
15.06.2015 · From TheAuthor
Since its development, the influence of the Internet showed no signs of reducing. In fact, today, people rely more on the Internet for music, games, books, movies, shopping, banking, communication, etc. more than ever before. (...)
06.12.2014 · From MikeHirst
The online marketing business is all about traffic – good traffic, that is. Without people visiting your website, you do not stand a chance of surviving in the competitive online marketplace. (...)
05.12.2014 · From MikeHirst
The Internet continues to grow in importance and popularity as more and more business companies utilize its influence to support their marketing objectives. Nowadays, the Internet is considered the best place to start a new business, advertise, sell products, and...
24.11.2014 · From MikeHirst
Ads
Article Info
789 Views
0 Subscribers
All Articles by TheAuthor
Sharing Is Good!
Rate
0 votes