10 SMS Tips To Use For Your Marketing Efforts
If you really want to help your mobile marketing campaign take off, then it's very important that you implement some working tips in order to make it happen. Try using what's listed below to help you achieve success in this brand of marketing.
Before you send out any type of text, you need to choose one keyword (or a phrase of around 3 to 4 words) to use. You don't want to use more than one keyword/phrase per message, and you want to ensure that the word is relevant.
It's important to be as succinct as possible when sending texts to people. They're not crazy about reading a lot, regardless of the market, so be short and sweet with your messages.
Just because someone opts-in with your network doesn't mean they're yours for life. There comes a point in time when a lot of people want to discontinue their messages, so you need to provide a clear option for them to do so.
There should be different layers to your business (at least two), so make sure you're not operating a monotone system here. There should be an initial process to sign up and then another process after to ensure they're good with receiving texts from you.
The more personal you're able to make your messages, the more they're going to appeal to people. If you have a smaller audience, you can personalize every message quickly. Just keep the initial subject and type to the individual as an individual. It doesn't take much time to be personal.
Do you keep up with current events and trends? If not, you should definitely start in order to incorporate these events into your marketing materials. Your users are most likely privy to current events and will feel much more comfortable viewing content they see as friendly and informative.
Customers who shop with you frequently, or even just one time, have earned some rewards from you. Don't be stingy about offering them anything! Make sure you're earning some loyalty from your base by rewarding your customers for their business.
You might want your customers' contact info, but they also want yours! Maybe it's not on the forefront of their minds, but everyone wants to know who's behind the curtain, not to even mention that they may need their issues resolved. Make sure your contact info is posted.
Offer your customers a coupon to use with you. However, make sure it's strictly a code or something they can use via their mobile devices or through speaking it at an on-location business. Don't give them anything they'll have to print out.
Every message you send out to your customers should have an action to take attached to it. You won't have to shout about it. You can simply ensure that your customers are seeing the action at the end of the message. Maybe they'll take it, maybe they won't; that's not the point. You just have to add it.
The tips listed above can help you achieve success dealing with SMS mobile marketing. There's a lot of competition within this genre, so make sure you're armed with as much info as possible.
