Explaining A Few Aspects Of Mobile Technology Marketers Should Know
When the average person decides to throw their hat into the mobile marketing ring, there is a lot more that can go wrong than can actually go right. That's because there's so many different details involved with mobile marketing. Unless you understand the entire genre, you're not going to be able to take advantage of this unique method of advertising.
The first thing you have to realize is that mobile searches are different than normal PC searches. Now, if you typed a web address into your mobile device, you can still go to a normal site. But when a mobile device searches the net using keywords, it's going to bring up more mobile-based sites and applications that are formatted for the devices. So that means you need to work on taking your pages and messages mobile.
The displays on these devices are also greatly different than the average monitor. Not only are they a lot smaller, obviously, but most are also used for touch-screen capability, meaning that the user is going to be dragging and dropping, touching and twisting, and playing around with the screen in multiple ways. This makes a small view even smaller and thus makes it important that you cater directly to a mobile display with intense graphics and bold colors.
When you read a text on a mobile device, it's usually not even close to being grammatically correct or structured properly. This leads some marketers to believe that they can use slang and abbreviations and initialism in order to communicate with their audience. Well, while you want to play to the social context of mobile marketing, you still want to present your text in a well written, grammatically correct manner. Just don't write as much of it!
Creating a video to show your mobile audience is a great way to market your business. However, you need to realize that most mobile plans have bandwidth limitations and connectivity issues. Your saving grace here is that most mobile displays are really crisp, so you can lower the bit and frame rates significantly without losing crucial quality. This ensures that your videos will load quickly and play every time.
Do you want to offer different types of games to your audience? If so, you need to steal a page from the videos tip and remember that most mobile users are limited in what they can download and do, due to bandwidth limitations. So when you're creating a game, keep it simple. How complicated do you think it was to create Angry Birds? They probably threw that together in a couple of days, and it's one of the most popular mobile games ever.
Creating an application is incredibly easy in today's marketplace. You can find a wide range of software options to help you. So if you want to offer your customers an app, make sure that it's something pertaining to your niche and something that's useful to them. Don't just create an app for the fun of it. Make it something that's mutually beneficial.
It's a different world out there once you start dealing with a mobile market. If you need help marketing to your niche via mobile methods, use the tips and information provided to you above.
