Getting Started With Mobile Marketing
Developing a good mobile marketing campaign is a great way to boost your sales. Before you get started, go over the tips presented in this article and put together a detailed plan for your campaign.
There are different kinds of mobile marketing. Some business owners use text alerts to stay in touch with their customers while others develop mobile websites and apps. The techniques you use will depend on your audience: do some research and determine what your customers do with their phones and what kind of devices and plans they have. There is no point in developing an app if your customers are not likely to own Smartphones or tablets. Have your customers answer to surveys about their mobile phones before you launch your campaign.
If you decide to send out text alerts, place a subscription form for these alerts on your site or blog. Draw attention to it by presenting your text alerts as a way of getting good deals on your products. Send out a text alert once or twice a week to share a coupon code, information about a sale or exclusive content. You could also share a link to your mobile website if you need to draw more traffic to it. Do not send too many text alerts, and send a link or a code to unsubscribe from these alerts. Your audience will quickly lose interest in your text alerts if you send them too frequently or if the information you share is not worthy of a text alert.
If your customers have Internet access on their phones, create a mobile website. A mobile website is a lighter version of your regularly site: it should load quickly and be easy to read and navigate on a small screen. Use a simple design and do not put too much information on your site. Limit yourself to what is essential and encourage people to subscribe to one of your marketing campaign or to visit your regular website to get more information. Test your mobile site with different devices to make sure it is properly displayed and easy to navigate.
If your customers have Smartphones, I-Phones and tablets, think about creating an app for your brand. You could offer your app as a free download on your mobile site or allow only your best customers to download it. Be original and create an app that will be useful and fun for your customers. You could create a game, an interactive catalog of your products, an instructional app or anything else you think your audience will be interested in. Your goal is to create an app that your customers will enjoy and use often. If your first app is successful, think about offering more than one app to your customers.
You should have a better idea of how you could use mobile marketing to stay in touch with your customers. Do more research on the topic and find out what your competitors are doing with mobile marketing before you get started.
