One of the worst things about mobile marketing is that there are so many different people out there trying this method of advertising now that most people carry around smartphones. However, if you're able to capitalize on what they're doing wrong and subsequently fix it, that fact could turn into one of the best things about the mobile genre.
When you have a customer who has been with you for a while, you should reward their loyalty in the form of a great coupon. Now, we're not talking about a simple 10% off of their next purchase or something. Go for the gusto and offer them 50% off, a buy-one, get-one deal or another type of coupon they can claim with you using a code.
Just as you would want to offer a coupon for your loyal customers, you also want to offer rewards. Rewards are different from coupons. A reward is more of something that's free. For instance, if a customer buys a few items from you, throw in an eBook or some other type of reward that they will appreciate.
No matter what type of business you're running, you can't play fast and loose with someone's personal information. If you're not willing to respect your customers' privacy, they're not going to be your customers for long. So, stay secure and never, ever do anything untoward with someone's private information.
Do you know how your customers are feeling about the products you're selling them? Well, there's one great way to find out what they're thinking. Create a page that prompts your customers to leave feedback. This can come up right after they purchase an item, or you can send it out in a message for customers who have already purchased from you.
It's always important that you make customers feel as if they're part of a family when they shop with you consistently. So, if you're planning on making any types of changes with your business, your customers should be the first people to know. Don't just leave them there in the dark. Tell them about your intentions.
Mobile marketing can be tricky to keep an eye on. One day you might have a nice influx of responses and the next day you might not get any. Since you're putting in the hard work to market, you have to take that extra step and monitor. Get out in front of an issue if something needs to be changed.
Regardless of how much you think something is worth, you won't know for sure until you compare prices within the market. The market is what determines how much an item is going for. If you don't price it in the market range, customers will either think that it's too expensive or that it's too cheap to be any good.
This isn't a lengthy tip describing anything in great detail. It's simply a reminder that you should always show appreciation to your customers. Take the time to let them know you appreciate them.
When dealing with any type of mobile marketing strategy, you're going to experience ups and downs. Keep pushing through the negatives and focus in on the positives if you want your campaign to grow.