How To Run A Successful SMS Mobile Marketing Campaign
There are many, many people today who use text messaging. To reach your customers in a way that they like to communicate, you should consider implementing a SMS mobile marketing campaign. This will be useful in many ways and will allow you to promote your company in a more unique and personal manner. Just sending a text is not going to do a lot, it takes some knowledge and planning. Continue reading to find out what you can do to make sure your SMS mobile marketing campaign is a successful one.
The first thing you need to do is make a plan. What do you want to accomplish with your marketing campaign? How do you plan to get subscribers? How much money do you plan on spending on this campaign? Your SMS mobile marketing campaign will be much more successful if you do some thinking before you launch it.
Next, you need to get subscribers. If you have some loyal customers, they will usually be more than willing to give you their number with no problem. Others will give you their number, too, but some people will not hand over their number so easily. To get the most subscribers you can, you should offer a reward to those who sign up to your mobile marketing campaign. You can offer a free sample, a special discount or anything else that will be of use to your customers. It is also a good idea to tell your subscribers that they can easily opt-out of the campaign.
When you send out offers via SMS text messaging, pay attention to the amount of offers you send. If you are sending something every day, your subscribers are going to start to ignore the information you are sending. Try not to send out more than one or two texts a week. And make sure these texts are helpful to your subscribers.
The time of day you send your texts is important, too. Think about when your subscribers may be around and paying attention to the information that is coming to their phone. What time are they awake? When do they work? When might they need your services? If you send your text out at the wrong time, it may end up being ignored.
You may also want to set up a reward system via text messaging. There are many ways you can do this. For instance, you can have your customers sign in when they come to your place of business. For every ten (or number of your choice) visits or purchases, you can offer an exclusive discount or item to them. Another option is to send exclusive text message coupons that can only be used by those who subscribe to your mobile marketing campaign.
A SMS mobile marketing campaign can really help you grow your business if it is executed the right way. Try out the tips shared in this article and you can be well on your way to a successful marketing campaign.
