Successful Mobile Marketing Methods
If your customers are likely to use their mobile phone to subscribe to text alerts or visit websites, you need to adopt an efficient mobile marketing strategy. This article is filled with useful tips that will help you develop the best strategy possible.
Place a subscription form on your site or blog for text alerts. Do not make your customers uncomfortable by asking too much information. You only need to get a first name and a phone number. People will sign up for these text alerts if they feel like they can trust you with their number and know they will get interesting discounts and more quality content. Mention your text alerts in your newsletter and social networking updates and make sure the subscription form is easy to find. Your audience should be able to unsubscribe easily.
Send out a text alert once a week or so. Keep your messages short and straight to the point; people will quickly lose interest if you send long paragraphs. You should share coupon codes, links to your mobile site, announcements exclusive information and other things your audience considers as valuable. If you find it hard to come up with a message for your weekly text alert, maybe you could skip it. Remember that text alerts can quickly be perceived as annoying if the information shared is not very valuable to your audience.
If your customers are likely to use their mobile phone to go online, you should create a mobile website. Your mobile site should have a very simple design and few pictures so that mobile phone users can load it quickly. Update your site frequently with new coupon codes and share your contact information as well as brief descriptions of your products. Encourage people to visit your mobile website by sending links via text alerts and offering an immediate discount in your store if people mention the coupon codes they have seen on your mobile site.
Do your customer own Smartphones or tablets? If yes, you need to develop some apps. An app can be a game, a learning tool, something that helps people remain organized or perhaps an interactive catalog to help people browse through your products. You can learn how to develop apps yourself, hire a professional to do so or launch a contest with some interesting prizes. You can then allow your customers to download your app for free or let your best customers have access to this download to reward them.
A lot of people use their mobile phones to visit social networks. If your customers are likely to do this, you need to think of a way to connect your mobile marketing campaign with your social media marketing one. You could, for instance, share links to your mobile site on social networks or give people a discount if they use the check-in function of sites like Facebook or FourSquare to let everyone know they visited your store.
Developing a good mobile marketing campaign should help you stay in touch with your audience, but do some research first to find out more about your target audience's habits when it comes to mobile phones. If you decide to develop a mobile marketing campaign, use the tips from this article.
